Have you ever heard of the saying ‘Not all traffic is created equal’? Just as important as getting the right traffic too your website is, it is equally important to make sure you have a dedicated SEO plan in place to help your website climb the SERPs. SEO has never been a ‘one size fits all’ strategy and needs to be tailored to suit your brand to enhance and build your reputation online. To do this you need a number of strategies in place and if you don’t have an SEO expert in-house, then you have to look for an SEO company to help you reach the ‘Holy Grail’ of positions - number 1 on page 1.
When it comes to looking for an SEO company you want to make sure they are going to do the right thing online for your business. Anyone that says they can guarantee results, run away as fast as you can. This can be a sign they are using Black Hat SEO stratagies which can in the long run harm your website, especially if the search engine giant, Google slaps you with a penalty, resulting in your organic search traffic being virtually wiped out overnight.
To be honest no one is in control of Google, so one of the major mistakes that people make when searching for an SEO company is believing there is a “secret sauce” to the SEO recipe. If you ask an SEO consultant, “How do you do it”, and they respond with sorry I can’t reveal our secret techniques that we use to optimise your site. They are proprietary, but our method works really well” blah, blah, blah; that isn’t a good sign. In today’s climate SEO is a very open field and is well understood, long gone are the days when it’s origins were surrounded in a lot of secrecy.
If you want to know where you should start in the SEO journey then keep reading.
So, you’ve got a website up and running online but you’re not really receiving any visitors. After all, you thought once the site was built, they would come! The exact number changes every second, but did you know, there are over a billion websites in the world today.
Here’s a couple of more statistics you should know:
- 90% off people don’t go past page 1 of Google
- Page 1 gets 95% plus of the clicks, with the top 3 or 4 results getting more than 70% of those clicks
- There are over 1 trillion searches every month
- Over 89% of consumers begin their buying process with a search engine
- 70 - 80% of people ignore paid search results, choosing to click only in organic search rankings
There are many many more mind-blowing statistic out there, but the first thing you want to do is know where you are positioned in the SERPs.
You can do that by getting a FREE SEO audit of your site or by asking an SEO company, such as SEO Plans Australia to put together a report for you that looks at where you are situated online as well as in relation to your competitors.
Once you have this report you know where you need to start in your SEO plan. If you are using an SEO company, then you want to make sure you are receiving monthly reports on the SEO being done.
SEO Plans, will analyse the SEO being done on a client’s website each month and provide them with a report because it is an essential part of any SEO strategy and provides transparency between us and the client. It is important to know what's working (and what isn't), and to be able to adjust our approach within the SEO process to ensure you get the best results for your brand online.
When it comes to SEO, we look at the following areas:
- Organic / Natural traffic growth,
- Increasing business visibility and in turn direct more visitors to your website,
- Increasing onsite conversions,
- Continually looking at ways to improve your online presence through regular analysis, and keeping up-to-date with search engine updates and SEO techniques,
- Maximising the ROI on any of your PPC Investment,
- Improve the amount of targeted traffic to your website through your keyword analysis and keyword content phrases,
- Increase your visibility to local audiences,
- Help create brand exposure through dedicated SEO techniques both on and off the page.
